rAv | A full-service marketing, advertising, public relations, and brand strategy firm based in South Florida, working Nationwide

Since inception in 2002 rĀv Communications has been priviledged to provide marketing, advertising, public relations and event management services to a variety of industry sectors and companies ranging in size from from start-ups to multi-unit corporations and goverment agencies to nonprofits.

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rĀv COMMUNICATIONS

Working from So. Florida,

servicing accounts Nationwide

Care to chat? 954.205.8754

CASE STUDIES

CAPABILITIES

Classic Party Rentals
FLIPANY
Italian Trade Commission
NFL Community Impact
Share Our Strength
Tara Steak & Lobster House

Advertising
Event Management
Interactive
Marketing
Outsourcing
Public Relations

NFL Community Impact

Each year the NFL COMMUNITY IMPACT PROGRAMS identifies leading community organizations to team with as part of a Super Bowl multicultural outreach initiative. These programs typically focus on education, advancement and leadership of both racial and gender minorities in the host city

Challenge

One of the primarily community focuses for the 2006 season was to help promote the importance of living healthier lifestyles. A partnership with the Florida Department of Agriculture and Consumer Services allowed the NFL to support existing initiatives that directly respond to the immediate awareness needs of the residents of South Florida. The challenge came on how to let the community learn about the Super Bowl Community Impact Programs and leave a lasting message beyond the event.

Solution

rĀv looked at the current line up of planned events and determined with the project producer a series of multi-lingual interactive parent/child double truck advertorial ads, handouts, and pre/post event press releases placed throughout the two-weeks proceeding and one week after the Super Bowl was held would be the best use of the $10,000 promotion budget.

Services

Advertising

Event Coordination

Marketing

Public Relations

Result:

The campaign gained a lot of feedback through online registration requests on both the Florida Department of Agriculture and partnering nonprofit, FLIPANY, website's. The program producer was so impressed with the results the same advertising plan was implemented when the Super Bowl went to Phoenix the following year

Client Feedback:

Dear Ari,

It is written that the essence of leadership is to open people's eyes and minds, teaching them new ways to see the world and pointing them to new goals. Thank you for your leadership.

The goal of our Super Bowl XLI Community Impact, multi-cultural outreach programs was to reach beyond what was popular, traditional or comfortable in Miami in an effort to create programs that would inspire, educate, and empower the community you serve. You embraced our challenge and created the most memorable event coverage for our team.

Thank you for your help and guidance during Super Bowl XLI. Your media contacts and knowledge of diverse communities throughout South Florida was instrumental in helping us reach our target audiences. I look forward to working with you again when Super Bowl returns to Miami in 2010.

Sincerely,

B.J. Harrison Waymer

Super Bowl XLI Community Impact Project Producer

2007 Miami Herald Double Truck Insert Food Section. Also produced in Spanish for El Heraldo