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rĀv COMMUNICATIONS
Working from So. Florida,
servicing accounts Nationwide
Care to chat? 954.205.8754
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Classic Party Rentals
CLASSIC PARTY RENTALS is the nation’s leading full service event rental company with three-dozen offices & warehouses nationwide. The Classic network supports a wide range of events, from the most basic table and chair rental order to high-profile Hollywood awards shows, celebrity weddings, and intimate private affairs, as well as a wide range of national events, including automobile shows, golf and tennis tournaments amongst others.
Challenge
Put a fresh face on an established and well-reputed brand, as the company expanded to multiple markets nationwide.
Solution
Take the emphasis off over-showing product in all print mediums and replace it with imagery evoking the emotional experience people have, or look to create, when hosting an event. Fashion elements and references were applied to all consumer driven advertisement; while the tag lines "People Will Stare" and "Beyond Words" were used to bring out the reactive qualities event planners desire when designed for trade publications. Sponsorship ads used imagery based on the event and told a story of partnership and commitment; while bridal ads focused on the familiar "Something old, Something new" with the simple statement - Something Blue, to echo the Classic Logo color.
Work
advertising
collateral design
copywriting
marketing
event marketing
visit website:
Results
rĀv Communications became the agency on record for Classic Party Rentals (Nov. 2007 - Nov. 2009) handling all visual media for the company and their 36 locations nationwide. We continues to provide and develop new ad themes and marketing initiatives for Florida based Panache as well as special projects for the company.

